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Noma Editorial Engine
A publishing system for a design-led magazine, where typography and motion are first-class — every article reads like it was set by hand.
31 → 99 Lighthouse
days → min Time to publish
0.9s LCP
The challenge
Noma’s writers wanted editorial control without a developer in the loop, and the old site scored 31 on mobile Lighthouse. Craft and speed were in tension.
The approach
I built a component-driven editorial engine with art-directed layouts authored in MDX, static-rendered for speed, with motion that respects reduced-motion and never blocks reading.
The outcome
Mobile Lighthouse went from 31 to 99, and the editorial team now ships art-directed features without engineering. Time-to-publish dropped from days to minutes.