← All work
Verde
Naming, identity, and launch site for a carbon-removal startup that needed to look serious to scientists and investors on day one.
6 wks Time to launch
Closed Round
21 Press pickups
The context
A climate startup came to us pre-name, pre-brand, six weeks from a funding announcement. They needed credibility with two hard audiences — climate scientists and institutional investors — and they needed it fast.
Our approach
We named the company, built a precise, almost instrument-like identity, and shipped a launch site that led with the science. No green clichés, no stock earth-from-space — just clear evidence, well set.
The outcome
Verde closed its round on schedule and the launch site became the reference partners shared internally. The identity scaled cleanly from pitch deck to conference stage.
“Atelier Nord gave us a brand investors trusted before we’d said a word.”