Fjordline
A complete identity and booking platform for a coastal ferry line, built to feel as calm and certain as the crossing itself.
Fjordline ran a beloved route on a tired brand. The mark dated to the nineties, the booking flow lived on a third-party widget, and every touchpoint — from the gangway signage to the email receipt — told a slightly different story.
We rebuilt the identity around a single idea: the horizon line. A custom wordmark, a restrained navy-and-bone palette, and a typographic system that scales from a boarding pass to a billboard. Then we replaced the rented booking widget with a platform we designed and built end to end.
Direct bookings overtook the aggregators within a season, and the new signage system rolled out to all four terminals. Fjordline now owns its brand surface, top to bottom.
“They understood the route before they touched the brand. It shows in every detail.”